Blow up your podcast traffic. A recent study shows that influencers are charging the following: The study doesn’t mention the pricing for LinkedIn influencers but you can follow the one cent per follower rule, i.e. Cold emailing can be effective, but only if it’s done in an honest and respectful way. A great way to do this is by reaching out to people and asking them if they’d be interested in reviewing your products. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Cold blogger outreach strategy for link building/PR is a catch-22. Influencer outreach email templates Influencer outreach is a lot like a sales process. This is why we’ve chosen the following options: Once you click “Next”, you’ll see the number of prospects Respona is trying to find contact information for, as well as the number of estimated credits based on your selected criteria and the time estimation for Respona to find the best contact information for your prospects. Yes, assign up to {1-9} person/s regardless of whether an author is assigned. Use this when no author has been assigned. Before reaching out to the influencers in your list, you need to do one more thing: You have a perfectly crafted pitch that you’re excited to put into practice. From there, we need to give our new campaign a name. The company they work for with a link to the website, Referring URL (the URL of the post you pulled the information from), Use one of the tool’s ready-to-use templates, You can either find contact information for each of your prospects manually, OR. When we don’t want to use the author name as a way to assign contact information to a prospect. You don’t want to have an open-ended deadline or allow them two weeks or more to think about it because it’s likely they’ll forget about it and move on to something else. Ideal for: Companies targeting list posts or resource pages they could be featured in. Thought you’d be interested in including [Your Post/ Company/ Product] in your article? The next step of the process requires us to set up our email sequence. In fact, Backlinko has found that only 8.5% of outreach emails receive a response. It’s primarily about building relationships with people and helping each other grow. Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who work for the company that includes the target URL. Ideal for: Pre-launch startups that need to get some media coverage. Networking Influencer outreach email template. The ones that have a higher number of experts are a good resource to pull from and will make things easier on you. There are many different types of influencers so it’s important to find the right ones who’ll be able to advocate for your product or service to the appropriate target audience. 5 Email templates that will help you reach out to Influencers Personalised email. How to personalize: Mention the work they’ve done in terms of link building on a specific target page. How to personalize: Explain why the prospect should trust you to make an infographic for them and what you expect in return. We haven’t reached out to any media publications or blogs so far. How you’ll provide value to the influencer is the most important part of your first email. The first step of the process is to build your list of … How to personalize: Mention something flattering about the editor or the person who you’re trying to reach. As I hope it is evident by now, influencer outreach is an integral part of this process. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. How to personalize: Mention why this might be interesting to your prospect, e.g. However, I noticed that the link back to our website was recently removed. I’m the [Position] of the company and I’d be really glad if you could put together a review of [Product or Products to Be Reviewed]. There are many different ways influencer marketing can work for your organization, and each type of influencer marketing relationship requires a slightly different outreach email. This email template works when you reply to an email from an influencer. Simply using the reaction emojis is a good way to start, but if you can leave a comment or share the content to your own followers, that will create a more lasting impression. Before you begin your process of reaching out to influencers, it’s first important to understand what influencer outreach is. This is a great resource to get started with creating your list. Step #2: Know what you want to say. The following two templates can help you do that. You can research for potential prospects using other search operators as well. Ideal for: Congratulating someone for achieving something noteworthy and establishing a relationship after that. The next step is sometimes overlooked, but it’s an important part of the process. If you have a delimiter on your csv file, you need to choose it from the list or choose “Other” and add it there. Types of Outreach Email Templates to Use. We’re already building for a growing list of partners and they’re doing the same. Sponsored content is one of the most common forms of influencer marketing. Nowhere is this more relevant than with networking emails. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Here’s how it usually works: If you’d like to learn more, please book a call on my calendar for this week: P.S. I like how you said that {Insert Excerpt}. My name is [your name] from [company]. With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. That one email is the only Read More... Feel free to get intouch with us via email. This means that you have to be sure as to what kind of automation you want to run, as this will help Respona find the best contact information for you. We are [Description] and [What You Do]. Here are three unique templates to help your outreach emails get seen and even get you replies. Author’s Tip: This option is mostly recommended for link building campaigns because if the author is working for the company, then chances are she will have editorial access to the blog. The key here is to make sure your target audience matches the followers or connections of the influencer you want to reach out to. Success rate estimation: Medium/High, if done within 30 days from the day the link was removed. People are also blocking traditional advertisements so it’s important not to waste money on devices using ad blockers and focus on channels that people trust. Additional resources: 7 Things to Include in Your Brand Pitch Email Template. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. I’m the [Position] of the company and I’d be really glad if you could do a teardown for us as well. How to personalize: Do your research and mention an excerpt of something the prospect has said online, e.g. Connecting with influencers before you reach out shows that you are really interested in forming a relationship rather than just cold emailing people. Yes, only if Respona is over 90% confident it found the right person. Hello [name], Hope you are in a good mood today despite rainy and dull weather outside. According to the US Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being opened. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide topics that are, indeed, relevant to the website you’re reaching out to. You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. Author’s Tip: Use this when you’re reaching out to enterprises or companies that have many different divisions and employees that could help you achieve your goals. Let me know how that sounds and we can jump on a call to discuss things further. What kind of content are they posting? Here’s a great case study that proves that this strategy can be effective. I’d really appreciate it if you could place the link back where it was. It’s used mainly by influencers and people who generally have an audience and want to monetize it. LOG IN START FOR FREE. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. We decide on the ways we’re going to promote them (e.g., sponsored posts, Instagram giveaways). Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service. Just wanted to say congrats on {Something Noteworthy}. Thus, all we need to do is is map the “Referring URL” field that remains. Start with a simple connection request or follow on LinkedIn. In our example, the first one wasn’t successfully mapped because it was blank. Also, they’ll be more cost effective than popular influencers. According to a study of 12 million outreach emails by Backlinko, only 8.5% of all cold emails ever get a response. Ideal for: Brands who want to reach out to micro influencers who are just getting started. This will create a genuine human connection and give you a better sense of the content they like to recommend. My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company]. Social Media influencers have established an audience that trusts their opinions, so by taking advantage of that relationship, their audience may be more inclined to buy your products or services. Especially if you’re a lifestyle brand, you need to add it into your marketing strategy. By integrating influencer marketing into your overall advertising strategy, you can boost the other forms of digital marketing you’re using as well. In order to make the process of writing the influencer outreach email easier, you can use some great templates. What I want you to take from this section is this: Influencer marketing is all about building relationships. You want to get a head start on those early leads? Even though link outreach is important, sometimes you just have to find other ways of building high-quality links fast and at scale. Lastly, include a deadline to create a sense of urgency. Respona gives you two options when it comes to starting a new campaign: Since we already have a list of prospects, we’re going to choose “Import” as the type of campaign we want to run. Influencer marketing may not be as popular as other marketing channels and activities, e.g. Getting an email from an influencer requires you sign up to the influencer’s email list. Something really interesting here is that you can also choose the position these people should have in order for Respona to find and assign contact information to an opportunity. That statistic alone is enough to see the importance of influencer outreach! Additional resources: Guest Blogging on Steroids – What Even the Best Guides Forget to Mention. Builds familiarity with your prospect. How to personalize: Connect with the person you’re reaching out to on LinkedIn or Retweet one of their recent Tweets prior to reaching out to them and include a “P.S.” to mention something they’ve achieved. Since we’re both in the business of creating and publishing content online, I thought it would be nice to connect. There’s one thing every podcaster loves: Traffic! It requires emails, followups and sometimes cross-channel communication. I keep this phrase in mind every time [Related Story] happens. Guest blogging is a great way to build up relationships with bloggers. Author’s Note: Similar to LinkedIn, you can comment or share any of your prospect’s Tweets or any other social media channel they’re active on and publish content on. Success rate estimation: Medium/High, based on how popular or busy your prospect is. It’s important to look at the different types of articles that are appearing. Is there something wrong with your prospecting process? Step 3: Make Changes and Click Success stories. 10 Email Templates and Influencer Marketing Examples for Outreach Email #1: … Keep inspiring us with your stories and articles. Next, we need to map the attributes to Respona fields. You can collaborate with another blogger to create a piece of content that’s relevant to your audience, arrange guest post swaps, co-marketing activities, and much more. See who they are following on Facebook, Instagram, and Twitter. email marketing, but the interest around it continues to grow as the time passes. Before you reach out to anyone to try and sell your pitch, it’s always good to connect on social media channels or relevant outlets. Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who still work for the company that includes the target URL. Also, it’s interesting to see that your online audience is growing so fast. Webinars. Once you’ve identified a set of … These are the exact fields we mapped earlier. My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}. I heard about {Company Name} from [Source], checked you out on Instagram and Facebook, and really like your products. We can give you access to the product and do anything else you may need to get this right. I’ve already shared the post with the rest of our team. Success rate estimation: Medium/High,  depending on how relevant your prospects are. Yes, only if the authors work for the company associated with the URL. The first step of the process is to build your list of influencers, but where do you begin? Even though we only have one email in our sequence, you can add as many follow-up emails as you want. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Keep it up, I’m really looking forward to seeing you achieving more things moving forward. Avoid being annoying but one follow-up email is a good idea to pay influencer’s attention to your offer. Ideal for: Link reclamation, e.g., pages that used to link back to one of your pages but don’t link anymore. Using a tool like Respona, you’re able to find the people who might be interested in collaborating with you and start working with them. Infographics are still one of the most shareable and linkable content formats online. Initial outreach template. Explain your value. The best way to fill your posts with those two elements is by collaborating with other bloggers — people who’re doing the same thing you do. Let me know by leaving a brief comment below. We can [How You Will Provide the Products for the Review]. But, with so many people out there trying to get published on big and smaller publications, it’s really difficult to publish guest posts that will allow you to link back to your website. I see what I like most about them and if they could be a fit for my audience. We’re looking for blogs like yours; ones that cover topics around [Topic] to partner with. Which means that you need to do influencer outreach. Why? This is basically a way to reach out to multiple people from the same company, but only when we haven’t chosen an author in the previous option. You now have 22 outreach emails to help you get higher response rates and run more successful email campaigns. An email proposal template for influencer outreach that you can reuse over and over A list of all the details you need to be clear on before reaching out to influencers Please note: this template features one or two travel-related examples, however please know that the same practices and information can be applied to any niche. Influencer marketing is a powerful way to promote your brand. for 6 months now and we’re thankful. Just finished reading your {Title} article. Ideal for: Companies that want to start collaborating with bloggers or other companies in their niche. You can use the following two templates to make sure that your emails won’t get ignored. I’ve been following your blog for a while now and since we’re in the same business — and probably have similar audiences — I wanted to connect. The increase in brand awareness should also lead more people to your website and, depending on how your content marketing is shared, this could provide a higher number of high-quality backlinks. Now that you understand a bit more about influencer marketing, let’s take a closer look at the specific benefits of working with the right influencers. Once we click “Save” and then “Continue”, we’ll see how many of the entries in our CSV file have been identified by Respona. How to personalize: Mention a recent article that your prospect will most likely remember — avoid mentioning old articles. First, decide what action you would like them to take — do you want them to write about your product, attend your event, or share your post in social media? So far, we’ve discussed the process of identifying and reaching out to influencers. Influencer outreach can be a tremendous addition to your company, but it’s also important to realize why it can add value to your business. I hope you won’t have to say too many bad things about our product! Keep in mind that if you choose to find contact information for more than one prospects, you’ll spend more credits and Respona will require more time researching the right contact information for your prospects. Make a List of Influencers – the Right Influencers. And, here are some templates to get you started. If you’re a new brand, you may be struggling to build your audience and therefore have limited reach. Respona gives you two options when it comes to creating a sequence that’ll work as a pitch: In our example, we’re going to create a new email sequence. Just wanted to say that we absolutely love your teardowns here at [Company]. We’re already working with blogs like [Blog A], [Blog B], and [Blog C]. in an interview. With over 500 connections and 59,076 followers on LinkedIn, Aaron would be a great influencer to reach out to if you want to connect with a very wide audience that’s interested in SaaS solutions, trends, and news. Hi [influencer’s name], I’m [your name] from [your company]. How to personalize: Explain why the prospect should consider adding a link back to your resource. Saw one of your recent posts promoting [Brand] and said to my team:“We’ve got to bring [First Name] to work with us!”. Our new, updated influencer research feature helps you find influencers easily and without having to spend hours vetting them; similar to what tools like BuzzSumo do. Ideal for: Brands who want to reach to popular names and industry leaders. We already spoke about product reviews and giveaways as a way of collaborating with influencers, and indeed, the template from the product review category fits into this one as well. Those connections can become your best partners. But let’s face it: reaching out is one thing. Next, we’re going to give a name to our custom field and click “Save”. Regardless, you’re going to need a good email template that you can use when reaching out to influencers in your email list. Here are two email examples to get you started. Thank you for that — we really appreciate it. Influencers have continued to grow since, expanding from older social media platforms, like Facebook and Youtube, to newer apps such as TikTok. The reason is because, most of the time, they’re overused. And combining both can feel impossible. By connecting with influencers through influencer outreach, you can reach a larger audience and hopefully build up your own at the same time. This is a powerful alternative to traditional advertising or promotional tactics, as discussed by Digital Marketing Institute. Show them that you share the same values. I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences. Is that something you’d be interested in?Let me know how that sounds and we can jump on a call to discuss things further. Let’s take a look at one of the top results that was generated from our search. Especially the one you did for {Reviewed Company}. I was checking out a few posts on your blog; the one on {Topic} really caught my attention. Your pitch should not ask the influencer what they can do for your brand. Here are some templates that could get you high open rates and even replies. [Name] here with [Company Name]. By commenting, you’re opening up a two-way conversation and by sharing their content, you show the influencer that you find value in what they’re sharing. Once you’ve considered the above, it’s now time to look at the details of how to find the right influencers for you to reach out to. We’re building links as well — interested in a collaboration? Was it through a direct message on LinkedIn or Instagram, or through an influencer outreach email? Respona gives you 2 options when it comes to finding the right contact information for your prospects. It can also increase your overall audience engagement through giveaways, polls, etc. Next, we’re going to upload our csv file, as shown below. You need both volume (more prospects) and personalization to see significant impacts. Author’s Note: If you don’t have a delimiter, just leave the advanced settings as they are at this step. Generic Collab Email Template Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. Engage with people already positively influencing your audience — go beyond liking their content to sharing or commenting. This system is indeed faster, but it’s not saying anything specific in relation to social influencers. Is that something you’d be interested in? Really liked what you said recently on [Channel] about [Topic]. Additional resources: A Picture Perfect Guide to Promoting Your Infographic. To get the most out of the templates included in this list, be sure to add your own personal touch and adjust the messaging to resonate with your target audience. Most content creators seem to create an outreach template (eg. Let’s set up a call to discuss it further — here’s a link to my calendar: Ideal for: Big companies with brand awareness in their niche. For SaaS professionals, we suggest looking at influencers such as Brad Feld, managing director at the Foundry Group or Aaron Levie, and American entrepreneur and founder of the cloud company Box. Author’s Note: This can apply to the SaaS world as well, so be sure to make all necessary adjustments to the templates so that you can use them for your SaaS business, too. Cold email templates, sales guides, etc. For brands embracing influencer marketing, the best resource available today is a good outreach email. For example, one difference may be that, in the first case, you might want to offer a free product to the person you’re reaching out to so as to get them interested in what you want to say. We’re already working with people like [Affiliate Name], who made {Commision} in {Month/Quarter/Year} with us. We’ve been following your (blog, social media profile, etc.) We’re looking for people like you to partner up and help us spread the word about [Company Name]. English. I’ve been following your blog for a while now and just wanted to say that I really like your writing style. Really liked how you mentioned that {Insert Excerpt}. In the last step of the process, you need to make any final changes to your email and make sure that everything is as it should be before launching the campaign. Influencers have gained popularity through the rise of social media channels and they’re defined as someone with an influence over a large audience and has the ability to promote a product or brand. This way, when they receive your email, they can see that you’re already following their updates and can put a face to the outreach. Influencer Outreach Email Template III: We Share a Passion/Interest. Also, it’s interesting to see that your online audience is growing so fast. Always keep that in mind when running automated campaigns. Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide links to other posts you’ve published. However, most people nowadays are doing PR outreach wrong. The reason why I’m reaching out is because we could help each other out. The majority of people do not respond to cold emails. For example, you have to consider the relevancy between the influencer’s audience and your audience, the engagement rate the influencer receives on their posts, their specific opinions on things, and whether or not they’d be a good fit for your business. Author’s Note: The follower count of the influencers you’re trying to reach out to is, of course, important. This is particularly useful when you’re trying to reach only the authors of the page you’ve chosen for your outreach campaign. I’ve already shared with our team over here at [Company]. Watch G interview famous sales experts. Type #2: Influencer Outreach Email Templates. Influencer Outreach Email Template Ideas Gifting for Review or Mention. Do I want to increase reach and engagement, raise brand... Write a Catchy Subject Line. I’d be happy to share your post with our [# of followers] followers on social media to drive traffic to the article once you add [Your Post/ Company/ Product]. By following him, you’ll also see his posts in your newsfeed, giving you the opportunity to connect with him further. Use this when you want to reach out to multiple people in the same company. You’re the only one who knows about this. No, don’t assign to people who work for the companies. Here’s what you’ll see after a few minutes: Keep in mind that the number of prospects that have successfully been assigned with contact information heavily depends on the criteria you’ve chosen. To do that, you need to get out of your comfort zone and employ cold email outreach. Influencer outreach is the process of reaching out to those individuals to “develop credibility and raise awareness for your brand or product”. Last but not least, for all the templates you need to keep in mind that; Brand pitching is one of the most common ways to establish new business relationships with brands in your niche and start mutually beneficial partnerships. Ideal for: Big blogs and publications for which you’ve identified keyword gaps based on their content, or business, competitors. How to Use the Templates: Introductory Note. Ideal for: Bloggers who aren’t afraid to use sarcasm when reaching out to other bloggers. One of these ways involves finding websites that want the same thing as you do — more links for your website — and are actively doing something about it. Email Outreach Template to Help You Get Started. What do I expect from the collaboration? Even though templates are generally good — in the sense that you don’t have to invest time writing them from scratch — they’re not effective for too long. So, when it comes to higher rankings, links matter. No matter what you’re doing wrong, these 22 cold email templates will help you level up your outreach campaigns. If you’re running an e-commerce business and you’re reaching out to influencers in your niche, you’ll need another outreach approach than if you’re running a software business, as in the example we’re using as a case study. The Follow-up Email Template. We’re really impressed with the work you’re doing when it comes to link building. They provide you with the two most important pieces of information to get started: All you need to do is create a CSV file so it’s easy to keep track of your list and their contact information. Next, we can choose to assign opportunities to people who work for the companies associated with the URL. Most of these emails look the same and have no personal touch to them. How to personalize: Do your research and mention an excerpt of something in the post you’re referring to. Through the campaign, they were able to get over 12,000 contest entries, the followers on their Instagram account increased by 41,000 users, and sales increased by 24.2% while their competition struggled. Can you add any insights or did it spark some follow up questions? I wanted to quickly show my appreciation for your {Page Title} list post/comparison guide: {url}. {First Name}, need some extra help with your products? Focus on the people most closely related to your target audience. I’ll keep this exclusive until [Date and Time], only for you. Ends with action steps. If you want more of it, … A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. Discover the amazing work from our users. [Insert another sentence about their feed that adds a human element]. A mistake that is easily made by marketers the first time they do outreach is to use and outreach message that sounds like it’s being written to the CEO of a fortune 500 company. To send our influencer outreach email, we’re going to use Respona. Pro Tip: Find websites within your niche that have a growing link profile, e.g. All you need to do is find the influencer’s social media profile and reach out to them. Would you be interested in discussing a collaboration between us? How to personalize: Do your research and mention an excerpt of something the prospect has said online, e.g. Connecting with the right influencers or bloggers can amplify your brand awareness, allow for precise targeting, and enhance the credibility and trust for your own brand through the relationships they have already established. I know that this must mean a lot to you as the {Position} of the company. Email recipients decide to open an email based on how relevant your are! 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Results will come marketing influencer outreach email template out there know you ’ re interested setting... Brand or product ” name ), i ’ m [ your name ] your research and Mention an of... A guest post on a specific Topic Picture Perfect guide to promoting your.! And click email outreach job with infographic design win over the influencers so that they in... It if you ’ re the only one who knows about this the editor or the person you! Template ( eg t reach out to influencers for your { Page Title } list post/comparison:... To authors of URLs publications or blogs so far, we need to get links you. Already building for a business other bloggers timeframe for their own marketing so. Rest of our team over here at [ Company ] to directly visit our website from the the. In { Month/Quarter/Year } with us via email the post you ’ really... Far, we ’ re in of product maturity may not be as popular as other marketing and! Thank you for that — we really appreciate it with actor Michael B. to. Url ” field that remains when running automated campaigns with a new brand you! … ], [ blog, social media profile and reach out to those individuals to “ develop and! Help your outreach emails get seen and even replies everything, you ’ re already working with people who re. Words, the first email of the process of reaching out to them and run more successful campaigns! M reading everything you publish on [ Publication ] ” are launching a [! N'T know if you ’ ll already have heard about [ Company ] a bit deeper into influencer.

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